MKTG 6378 Digital Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

This course involves acquiring a basic knowledge of current e-business models and processes and applying this knowledge to develop strategies that enhance competitiveness, customer relationships and profitability. (Formerly MKT 6323) (Credit will not be given for both MKTG 6378 and MKT 6323.) Course Fee Graduate Business Fee - $45 per semester credit hour