MKTG 6375 Integrated Marketing Communications

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Impact of current business environment on firm’s communication with the outside environment; current practice in integrated marketing communications; managerial decision making and development of competitive marketing communication strategies and programs. (Formerly MKT 6325) (Credit will not be given for both MKTG 6375 and MKT 6325.) Course Fee Graduate Business Fee - $45 per semester credit hour