Nov 28, 2024  
2018-2019 Academic Catalog 
    
Catalog Navigation
  Catalog Home
  About University of Houston-Victoria
  Academic Calendar_2018_2019
  Academic Calendar_2019_2020
  Admissions and Student Recruitment
  Billing and Financial Information
  Campus Map_2018
  General Information
  Office of Financial Aid
  Registration and Records
  Student Support Units
  Telephone, Fax, Web Directory
  All Degrees, Majors, and Concentrations
  School of Arts and Sciences
  School of Business Administration
  School of Education, Health Professions & Human Development
  University College
  University Course Descriptions
  University Degree Requirements
  Archived Catalogs
  Residence Status
HELP
2018-2019 Academic Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKTG 4315 Business-to-Business Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303 
Marketing channel analysis, design, development, and management. Interorganizational relationships, structure, conflicts, and negotiation. Global and ethical perspective.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)