MKTG 6373 Seminar in Business to Business Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352 or MKTG 6377
Impact of the current business environment on business-to-business marketing and purchasing; current practice in business-to-business marketing and purchasing, including concepts, theories, institutions, and events; managerial decision-making and competitive strategy and program development. (Formerly MKT 6315) (Credit will not be given for both MKTG 6373 and MKT 6315.) Course Fee Graduate Business Fee - $75 per semester credit hour