MKTG 6376 Seminar in Advertising

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352 or Corequisite(s): MKTG 6377
An introduction to current processes and practices of advertising. The course focuses on the role of advertising in the marketing mix and the critical role advertising plays in marketing success. Course Fee Graduate Business Fee - $75 per semester credit hour