MKTG 6372 Marketing Research

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352 or MKTG 6377
Research issues, methods and applications in marketing. The scope of market research, buyer and industrial applications, research methodologies including research design, data collection and analysis, report writing and presentation. (Formerly MKT 6317) (Credit will not be given for both MKTG 6372 and MKT 6317.) Course Fee Graduate Business Fee - $75 per semester credit hour