Dec 01, 2024  
2019-20 Academic Catalog 
    
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2019-20 Academic Catalog [ARCHIVED CATALOG]

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MKTG 4315 Business-to-Business Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303 
Marketing channel analysis, design, development, and management. Interorganizational relationships, structure, conflicts, and negotiation. Global and ethical perspective.


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