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Nov 28, 2024
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2019-20 Academic Catalog [ARCHIVED CATALOG]
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MKTG 3303 Principles of Marketing
Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division
Prerequisite(s): Junior standing required for enrollment
Marketing orientation and concepts applied to marketing strategies and to planning, pricing, product development and management, promotion, and channels of distribution. Emphasis is on ethics in marketing practice and on global marketing. (Formerly MKTG 3311) (Credit will not be given for both MKTG 3311 and MKTG 3303.)
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