MKTG 6377 International Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352
Global marketing environment and concepts and theories that are required in order to analyze the global market and to develop global marketing strategies. Readings, cases, and projects. (Formerly MKT 6318) (Credit will not be given for both MKTG 6377 and MKT 6318.) Course Fee Graduate Business Fee - $75 per semester credit hour