MKTG 6352 Strategic Marketing Management

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): Graduate standing required for enrollment
The role of the marketing manager in analyzing market behavior, researching marketing opportunities, developing marketing strategies, and implementing and controlling the marketing effort. The emphasis is on the application of concepts to actual case histories. (Formerly MKT 6321.) (Credit will not be given for both MKTG 6352 and MKT 6321.) Course Fee Graduate Business Fee - $75 per semester credit hour