MKTG 6374 Seminar in Services Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352 or MKTG 6377
Marketing and managing services as opposed to tangible goods; current practice in services marketing and management; managerial decision making and competitive service strategy development. (Formerly MKT 6327) (Credit will not be given for both MKTG 6374 and MKT 6327.) Course Fee Graduate Business Fee - $75 per semester credit hour