MKTG 6371 Seminar in Consumer Behavior

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate

Prerequisite(s): MKTG 6352 or MKTG 6377
Discussion of the buying process to gain insight into conducting marketing research and designing product offers; how consumers think, behave, and learn about new products; what interests consumers; how consumers evaluate products and services, make choices, and feel about purchases; buyer motives, choice criteria, information processing, and decision making processes; buyer demographics and lifestyles; marketing strategies using the marketing mix. (Formerly MKT 6316) (Credit will not be given for both MKTG 6371 and MKT 6316.) Course Fee Graduate Business Fee - $75 per semester credit hour