MKTG 4317 Services Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303
The uniqueness of service marketing and analyzing and designing service processes, systems, and service organizations, to maximize service quality, customer value, customer satisfaction, and loyalty. (Cross-listed with IBUS 4325.) (Credit will not be given for both MKTG 4325 and IBUS 4325.)