Mar 29, 2024  
2020-2021 Academic Catalog 
    
2020-2021 Academic Catalog [ARCHIVED CATALOG]

MKTG 4316 Electronic Marketing


Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303 
The WWW as a communication medium and channel of distribution. Current emarketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships, and profitability.