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Mar 29, 2024
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2020-2021 Academic Catalog [ARCHIVED CATALOG]
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MKTG 4316 Electronic Marketing Cr. 3 Semester Credit Hours: 3 Class Hours Per Week: 3 Additional Laboratory or Activity Hours Per Week: 0 Course Level: Upper Division
Prerequisite(s): MKTG 3303 The WWW as a communication medium and channel of distribution. Current emarketing models, systems, and processes applied to develop strategies and enhance competitiveness, customer relationships, and profitability.
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