MKTG 4315 Business-to-Business Marketing

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303
Marketing channel analysis, design, development, and management. Interorganizational relationships, structure, conflicts, and negotiation. Global and ethical perspective.