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Nov 28, 2024
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2019-20 Academic Catalog [ARCHIVED CATALOG]
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MKTG 6352 Strategic Marketing Management
Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Graduate
Prerequisite(s): Graduate standing required for enrollment
The role of the marketing management in analyzing marketing environment, researching marketing opportunities, developing marketing strategies, and implementing and controlling the marketing efforts. (Formerly MKT 6321) (Credit will not be given for both MKTG 6352 and MKT 6321.) Course Fee Graduate Business Fee - $45 per semester credit hour
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