MKTG 4340 Marketing Management

Cr. 3
Semester Credit Hours: 3
Class Hours Per Week: 3
Additional Laboratory or Activity Hours Per Week: 0
Course Level: Upper Division

Prerequisite(s): MKTG 3303 , FINC 3304 , and MGMT 3306
This is an applied course, focusing on marketing strategy, planning and implementation. Topics include segmentation and target market selection, advertising and promotion, pricing, distribution channels, brand management, SWOT analyses, and profitability. Cases, simulations, or projects will be assigned.